ABOUT VRM CAPITAL PARTNERS
Every business deserves the right capital, the right advice and the right partners
WHO WE ARE
Independent advice with a hands-on, execution-focused approach
VRM Capital Partners helps businesses raise capital, execute strategic transactions and achieve sustainable growth. We partner with founders, promoters, mid-market companies, real estate developers, fund managers and financial sponsors across the business lifecycle.
From equity and debt fundraising to mergers and acquisitions, capital structuring, investor relations and growth strategy, we combine deep financial expertise with practical execution.
Our strength lies in understanding each client’s objectives and connecting them with the right capital partners through our network of family offices, HNIs, private equity and venture capital funds, banks, NBFCs and institutional investors.
WHAT WE STAND FOR
Our principles
Independent
Partner-led
Aligned
Long-term
HOW WE WORK
How a mandate runs, from first meeting to close
01
Diagnose
02
Prepare
03
Target
04
Execute
05
Close and report
“One team throughout: the partner who takes on your mandate runs it through to close.”
LEADERSHIP
Our people
Viren Makwana
Company Secretary, ICSI
NISM Series XIX-C (AIF Managers)
B.Com, Sydenham College
Viren leads the firm’s investment strategy, transaction execution, capital raising and strategic advisory work across private equity, structured finance, real estate and growth investments.
With 15+ years spanning investment banking, private markets, venture capital and corporate finance, he has advised on private market transactions across equity, debt and hybrid structures, screened more than 100 companies since 2019 and structured transactions with exposure of ₹100–300 crore.
He is Chief Business Officer and Fund Manager at Fractoprop, a Mumbai real estate and growth equity platform. Previously he was VP Investor Relations at Motilal Oswal Alternate Investment Advisors, contributing to USD 600M+ of commitments, and AVP Investor Relations at Pegasus Evolving Opportunities Fund, supporting its raise from ₹20 Cr first close to ₹150 Cr final close and evaluating venture investments.
Earlier, he built LBO and M&A models at Cinven-owned Advanz Pharma, and held finance roles at Chaturvedi Consultancy, Abbott India and Royal Mail, London.
Ritu Makwana
Certified Digital Marketer
Founder, Chance2Glance (2019)
Ritu leads the firm’s growth strategy, marketing, brand positioning and business development, and heads our Growth & Brand Advisory practice. She works closely with clients to strengthen market presence, sharpen positioning and support sustainable growth.
With 8+ years in digital marketing, brand strategy and consumer engagement, she has collaborated with more than 150 Indian and international brands across beauty, skincare, lifestyle, wellness and consumer sectors, including L’Oréal, Maybelline, Lakmé, Nykaa, Mamaearth and Sephora.
Before VRM, she held leadership roles in influencer and digital marketing, including at SUGAR Cosmetics, where she led product launches and brand campaigns. In 2019 she founded Chance2Glance, a beauty and travel review platform now reaching 4.2M+ people. Her recognition includes Best Micro Influencer at the Impact Digital Influencer Awards, Best Emerging Skincare Influencer 2025, and a place among the Top 40 South Asian Beauty Influencers.
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