GROWTH & BRAND ADVISORY
Capital gets you in the room. Your brand keeps you there.
Brand positioning, digital presence and go-to-market strategy for consumer brands, founders and fund managers, from a partner who has worked with 150+ brands.
150+
Indian and international brands worked with
4.2M+
Reach across Chance2Glance content
3.8%
Engagement rate, with a 50K+ follower community
8+ years
In brand strategy, digital and influencer marketing
WHAT WE DO
Six ways we build brands that grow
Brand positioning & identity
Audience, proposition and messaging that set you apart, and a visual identity to carry it consistently.
Digital & social strategy
Channel plans, content calendars and performance tracking across Instagram, YouTube and LinkedIn.
Influencer & creator marketing
Creator selection, campaign design and management, drawing on years on both sides of the brand–creator relationship.
Go-to-market & launches
Launch plans for new products, categories and cities, from pricing and channels to the first 90 days.
Investor-facing brand
For founders and fund managers raising capital: LinkedIn presence, website, decks and thought leadership that build trust before the first meeting.
Growth strategy & expansion
Business strategy, new markets and scaling plans, built alongside our capital advisory team.
WHO WE WORK WITH
Brands and businesses ready for their next stage
Consumer and D2C brands
Beauty, skincare, lifestyle, wellness and food & beverage brands building awareness and scale.
Founders preparing to raise
Companies that need their brand and story to match their numbers before they meet investors.
Fund managers and financial firms
Emerging AIFs and advisory firms building credibility and visibility with HNIs and family offices.
BRAND ASSOCIATIONS
150+ brands, from global houses to Indian D2C
SUGAR Cosmetics
L’Oréal
Maybelline
Lakmé
Nykaa
Mamaearth
Sephora
Garnier
Pond’s
Dove
Nivea
Cetaphil
Bioderma
Forest Essentials
The Derma Co
Plum
Dot & Key
Purplle
Lotus Herbals
Biotique
Marks & Spencer
Westside
Shoppers Stop
Daniel Wellington
Brand work by Ritu Makwana in prior roles and independent collaborations. Names are shown as text, not logos, and do not imply endorsement.
AWARDS & RECOGNITION
Best Micro Influencer
Impact Digital Influencer Awards
Best Emerging Skincare Influencer
2025
Top 40 South Asian Beauty Influencers
Ranked 23 of 40
RECENT VRM ENGAGEMENTS
2026 · Skincare
Dermatology skincare brand, India
Social media strategy and monthly content planning.
2021 · Personal brand, USA
US-based author and lifestyle personality
Four-week social media campaign across Instagram, Facebook, Pinterest and LinkedIn.
2021 · Creators
Beauty and lifestyle creators
Content calendars, campaign planning and brand collaboration management.
WAYS TO WORK WITH US
Start small or bring us in for the long run
01
Brand audit
A two-to-three-week review of positioning, channels and competitors, with a prioritised action plan. Fixed fee.
02
Launch or campaign project
A defined launch, rebrand or campaign, planned and run end to end. Project fee.
03
Retained growth partner
An ongoing senior marketing lead for your team, without a full-time hire. Monthly retainer.
PRACTICE LEAD
Ritu Makwana
Co-Founder & Growth Partner
Ritu has spent 8+ years in digital marketing, brand strategy and consumer engagement, including leadership roles at SUGAR Cosmetics where she led product launches and brand campaigns. In 2019 she founded Chance2Glance, a beauty and travel platform built on transparent product reviews, which now reaches 4.2M+ people. She holds an MBA in Marketing from MET Institute of Management, Mumbai, and is a certified digital marketer.
Ready to grow your brand?
Book a 30-minute call with Ritu to talk through where your brand is today and where it needs to be.